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Ludhiana Personality :: Jaswinder Lali Dorahewala
Jaswinder, having gained instant success under the pen-name of Lali Dorahawala, contends that the creativity of a writer is lost in oblivion when the companies and singers safely pocket the popularity gained out of the writer’s piece and refuse to pay him his right due.
Lali Dorahawala is utterly frustrated over the fact that the singers as well as renowned companies have earned name, fame and money out of the lyrics written by him but are in no-way ready to show their indebtedness either in the form of an obligation or a financial deal.
Jaswinder says: “It is very difficult for a new artiste to settle down as the companies initially demand a sum of Rs 10 lakh for giving him a chance to sing. A new artiste is in no position to bear a loss of lakhs at the maiden stage of his singing. Moreover, it is very difficult to arrange such a huge amount when you are only at the threshold of getting down into a particular line.
“Creativity and talent are thrown to the winds when your writing is weighed with the balance you hold in your pocket. A poor artiste even with superb talent is forced to face retreat in the wake of such demanding situations,” he complains.
Lali is a promising lyricist and a good singer too. His only cassette “Hai Margaye” was an instant success after which his talent of writing was utilised by other singers who gained popularity, while Lali Dorahawala became a forgotten name. As he faced financial constraints, he could not afford to pay for the release of another cassette of his own and had to suffer at the hands of singers and companies.
His song entitled “Pichhon vaaj mari Aa” sing by Nachattar Gill and Jaspinder Narula, rose to be a grand success. Another number “Sanu totian nu baag bathere” too became popular. His recent lyric “Ik vaari nachne nu” sung by Malika Jyoti has won many a hearts and has won him acclaim worldwide. But Lali no longer wishes to waste his talent by giving his writings to others, in return of nothing.
He wishes to open his own company in the near future and sing the songs composed by him. He says: “I have suffered a lot. Now I shall tolerate no more exploitation. I shall write and sing on my own with the sincere wishes of my benefactors and well wishers.”
Jaswinder began his career as a lyricist and singer at a very early stage. As in school, he used to write and sing Punjabi songs. At Guru Nanak National College, Doraha, from where he completed his graduation, he became a popular singer. He was awarded roll of honour in the year 1995 and college colour in 1994. He also won three individual top positions in the group song at zonal festivals. He got first prize in singing at a youth festival in the year 1994. He participated in singing competitions at GHG Khalsa College, Gurusar Sudhar, and Swami Gangagiri Janta Girls College, Raikot, and won first positions.
A postgraduate in English, Lali regards Gurdas Mann to be his inspiration. He says, “When I see him writing and singing at the same time, my heart yearns to reach at his position one day.”
He further says that lyrics should be clean, singers should put them in a presentable form and the videos should be such as can be viewed comfortably in a family.
“Our target should be to popularize Punjabi culture through Punjabi folk songs to the maximum. The cultural heritage of Punjab needs lyricists and singers who aspire for the promotion of Punjabi language and its rich cultural inheritance,” observes Jaswinder Lalli.
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